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Work / Case Studies

The work talks.

Big thinking is only the beginning.

Strategy means more when you can see what it moved. The Wade Brand Co. combines thinking, creative direction, relationships, digital execution, experiences and business development to turn opportunities into real outcomes.

Selected work 2024 — present.

Client · Partner · Collaboration · WBC-Led Venture

Showing 6 of 6 projects

Pucker Up Lemonade bottles chilled on ice at a live activation — Dragon Fruit, Mango and Original flavors in an ice bucket with Pucker Up signage behind
Featured Project 01

Pucker Up Lemonade Co. · Client

FROM PRODUCT TO EXPERIENCE.

WBC.

01 — Pucker Up Lemonade Co. · Client

From Lemonade to Experience

WBC helped expand Pucker Up Lemonade beyond product marketing into a broader beverage and hospitality experience — turning a drink people like into a brand people line up for.

Capabilities — Brand Strategy • Marketing + Growth • Experiential • Digital • Business Development

100%

LEAD CONVERSION AT A FEATURED TASTE OF SOUL ACTIVATION

SEE HOW WE MOVED THE BRAND
CM Simple team member in a blue CSUN Housing polo with tablet in a CSUN residence hall — Your Ultimate Solution

02 — CM Simple / CSUN · Client + Institutional Collaboration

Turning Capability Into Opportunity

CM Simple was awarded the government contract with CSUN and hired WBC as a subcontractor on the project — supporting daily operations and production with forms, strategies and methods that added structure and compliance, then extending the work into their website and LinkedIn presence.

Capabilities — Business Development • Organizational Strategy

RECOGNIZED

CERTIFICATE OF RECOGNITION + CONTRACT EXTENSION

VIEW CASE STUDY
Hip Hop 4 Peace logo — peace-sign hand mark with HIP HOP 4 PEACE wordmark

03 — Hip Hop Institute 4 Peace · Collaboration

Culture. Relationships. Global Connection.

Creative and partnership leadership for the #KickRacism campaign — outreach, relationships, event and production coordination, plus the graphic design, visuals and videos used at award ceremonies and other events.

Capabilities — Partnerships • Experiential • Marketing + Growth

#KICKRACISM

CAMPAIGN CREATIVE + PRODUCTION

VIEW CASE STUDY
WeGrowLA community event with organizers, folklórico dancers and the WeGrowLA logo

04 — WeGrowLA / Community Initiatives · Community Partner

Turning Community Connection Into Action

Community resource development for a growing Los Angeles initiative — family and community events, local-business participation, resource distribution and marketing that turned connection into participation.

Capabilities — Community • Experiential • Partnerships • Marketing + Growth

COMMUNITY

PARTICIPATION EXPANDED

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WeJoinAndSave.com launch flyer — Discover More. Save More. Do More. Together. — with the Savems mascot, membership perks and community mission

05 — WeJoinAndSave.com · WBC-Led Venture

Building an Ecosystem, Not Just an App

A founder-led community-commerce platform — brand development, business model development, platform architecture, partner acquisition strategy and investor positioning built as one ecosystem.

Capabilities — Brand Strategy • Digital • Business Development

NEW

CUSTOMER EXPERIENCE BUILT

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Guests connecting at a warmly lit community fundraising event with round tables and candlelight

06 — Healthy Choices / Ladies Touch · Client

Building the Infrastructure Behind the Experience

Organizational development for a community organization — fundraising strategy, campaign support, event planning and sponsor development that strengthen the structure behind the work.

Capabilities — Organizational Strategy • Business Development • Experiential • Partnerships

STRONGER

ORGANIZATIONAL FOUNDATION

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