03 — Hip Hop Institute 4 Peace · Collaboration
CULTURE CREATES CONNECTION.
Culture. Relationships. Global Connection.
Capabilities — Partnerships • Experiential • Marketing + Growth
Verified result
#KICKRACISM
CAMPAIGN CREATIVE + PRODUCTION
A curated Grammys-weekend segment with the Batiste Family opened the door for two 2026 USC film graduates.
The Opportunity
A cultural peace movement with many voices and valuable connectors. The #KickRacism campaign needed outreach, relationships, event and production coordination — and creative work that kept culture at the center.
The WBC Approach
WBC led outreach and relationship development, coordinated event and production logistics, and created the graphic design, visuals and videos used at award ceremonies and other events. WBC also curated a segment during Grammys weekend with the Batiste Family — extending an opportunity to two 2026 USC film graduates — and secured partnerships with the Smithsonian in Washington, D.C., the Taglyan in Los Angeles, and other large-scale event arenas, alongside high-profile celebrities, government officials and members of high-ranking society.
What We Built
The Experience
The Movement
CAMPAIGN CREATIVE + PRODUCTION
Partnerships secured with the Smithsonian in Washington, D.C. and the Taglyan in Los Angeles — plus other large-scale event arenas, high-profile celebrities, government officials and members of high-ranking society — relationship infrastructure that outlives any single event.
A curated Grammys-weekend segment with the Batiste Family opened the door for two 2026 USC film graduates.