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Think big.Do bigger™

We don't believe great brands are built by playing small. We build brands, businesses and experiences designed to move people—and move business.

Brand Strategy • Marketing • Digital Experiences • Growth • Activations • Organizational Strategy

BRAND.
Partner With WBC Explore The Work
The Manifesto

The Wade Brand Co. is where big thinking becomes bigger action.

We don't believe great brands are built by playing small.

We help ambitious businesses, organizations and ideas become clearer, stronger, more visible and more valuable.

This is The Wade Brand Co.—a strategy-led growth agency building brands, campaigns, experiences and opportunities people remember.

Think big. Do bigger.™

01Strategy starts the conversation.
02Creative makes people care.
03Experience makes them remember.
04Execution makes it real.
05Growth proves it worked.
The Campaign Wall

This is what movement looks like.

Johnea Wade, founder of The Wade Brand Co.

Founder-led. Strategy-driven. Built to move.

Think big. Do bigger.™
100% Lead ConversionFeatured Pucker Up activation
Los Angeles roots. National vision.
Honey's Kettle Skillet Cornbread & Muffin Mix launch poster — Southern comfort, in-store and onlineWBC.
#KickRacism — hip-hop culture presents, hip-hop 4 peace worldwideWBC.
Bros City Punch flavor menu — seven flavors, one brotherhoodWBC.
Celebrate Your Grad with The Wade Brand Co. — invitations, announcements and graduation graphicsWBC.
Journee's Roses Fundraising In Full Bloom partnership program deck — give a rose, change the futureWBC.
Toss It Up Salads catering flyer — toss the stress, feed the teamWBC.
Ready to build something bigger?Partner With WBC
Honey's Kettle Wholesale Partnership Program cover with the flaming kettle markWBC.
Local Legend Collection — model in the Local Legend tee and FP cap, shot in a vintage car at golden hourWBC.

The pretty part comes after the thinking.

Gifted Hands Nursing Institute Mother's Day Giveaway — a CNA scholarship for deserving mothersWBC.
Soulaco Scan to Pay — fast, easy, secure ordering posterWBC.
Kenny's Q rewards and loyalty card designsWBC.
WeGrowLA Hispanic Heritage Family Day vendor spotlight — official DJ SuprnovaWBC.

Connection creates opportunity.

Zani Lemonade stand build-out — lemonade, slushies and icys menu, signage and merchWBC.

Creative with a job to do.

Kenny's Q Barbeque and More business binder cover with homemade Mac N' CheeseWBC.
Regardless Foundation Community Giveaway — free groceries in Compton, everyone welcomeWBC.
Journee's Roses Gives Back — bloom your fundraising goals, earn 30% of proceedsWBC.
An Awesome Science Fair — the story of a third-grade superstar, third place winnerWBC.

Attention is good. Action is better.

JT Luxury Hair logo concept designs by The Wade Brand Co.WBC.
Put the brand where the people are.
See what happens when strategy meets execution.Explore The Work
Proof / Impact

We like big ideas. We like results even more.

0+Organizations supported
0+Businesses supported since 2024
0+Hours contributed to business + community advancement
$0K+Professional value contributed
Lead conversion — featured Pucker Up activation0%
Pucker Up Lemonade featured live activationWBC.

Results vary by project. Featured metrics reflect specific documented engagements.

Credibility

The company we keep.

From emerging entrepreneurs to nationally recognized companies, institutions and community organizations, WBC has built experience across industries, audiences and environments.

Selected Client Work

Pucker Up Lemonade◆CM Simple◆WeGrowLA◆Hip Hop Institute 4 Peace◆Pucker Up Lemonade◆CM Simple◆WeGrowLA◆Hip Hop Institute 4 Peace◆Pucker Up Lemonade◆CM Simple◆WeGrowLA◆Hip Hop Institute 4 Peace◆Pucker Up Lemonade◆CM Simple◆WeGrowLA◆Hip Hop Institute 4 Peace◆

Experience, Collaborations & Professional Environments

CSUN◆Taste of Soul◆Greater LA Community◆Entertainment◆Corporate◆Institutional◆CSUN◆Taste of Soul◆Greater LA Community◆Entertainment◆Corporate◆Institutional◆CSUN◆Taste of Soul◆Greater LA Community◆Entertainment◆Corporate◆Institutional◆CSUN◆Taste of Soul◆Greater LA Community◆Entertainment◆Corporate◆Institutional◆

Logos shown here reflect broader collaborations and professional environments—not necessarily direct client engagements.

Featured Work

The work talks.

Good brands get seen. Great brands get chosen. Here is the work that gets chosen.

Capabilities

Big ideas need big execution.

One strategy. Multiple disciplines. One accountable partner.

PositioningMessagingBrand developmentRebrandsCreative directionCopywritingVisual systems
The WBC Difference

Creative is only the beginning.

01

We think business.

Creative decisions should support a larger business objective.

02

We build connection.

Brands grow when people feel something, understand something and have a reason to act.

03

We execute.

Strategy does not live forever inside decks. WBC helps turn ideas into real experiences, systems and results.

04

We move with purpose.

Culture, community, relationships and human experience matter as much as technology and aesthetics.

Beautiful isn't enough. We build for movement.

Johnea Wade, Founder and Chief Brand & Growth Strategist — Long Beach, CA roots. Global vision.
Founder / Leadership

She doesn't wait for things to happen.

She gets it done.

No excuses.

Johnea “Nay” Wade

Founder + Chief Brand & Growth Strategist

Johnea Wade built The Wade Brand Co. around one belief: great ideas deserve great execution.

Her work sits at the intersection of business, branding, creativity, relationships, experience and opportunity. She leads strategy, brings people together, solves problems and moves ideas forward.

Think big. Do bigger.™

Social Proof

Good work gets remembered.

Results
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Reliability
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Execution
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Creativity
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Leadership
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Relationships
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Customer Experience
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Testimonials shown are editable placeholders. Verified client quotes will replace them.

Who We Build For

Ambitious people build ambitious things.

WBC partners with organizations ready to grow, reposition, launch, evolve or make a bigger impact.

01Consumer Brands
02Hospitality + Food & Beverage
03Entertainment + Culture
04Corporate Organizations
05Education + Institutions
06Government + Civic Initiatives
07Community + Nonprofit Organizations
08Entrepreneurs + Growth-Stage Businesses

We work best with decision-makers who value strategy, collaboration, quality and execution.

Insights / Authority

Thinking worth sharing.

Strategy, growth and culture—written for the people responsible for the outcome.

Qualification / Investment

Serious growth requires serious investment.

The Wade Brand Co. works with businesses and organizations prepared to invest strategically in their next level.

Custom ProjectsCustom Quote

Scoped, defined engagements built around a specific brand, campaign or experience objective. Priced by proposal.

Ongoing PartnershipsRetainer Quote

Retained strategic partnership across brand, marketing and growth over time. Priced by proposal.

Every engagement is scoped around the problem, opportunity, timeline and level of execution required.

Good isn't the goal.

Bigger is.

If you're ready to reposition, grow, launch, transform or make a bigger impact, let's build what's next.

Every engagement is quoted to fit your scope