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Work / Case Studies

The work talks.

Big thinking is only the beginning.

Strategy means more when you can see what it moved. The Wade Brand Co. combines thinking, creative direction, relationships, digital execution, experiences and business development to turn opportunities into real outcomes.

Selected work 2024 — present.

Client · Partner · Collaboration · Board Leadership · WBC-Led Venture

Explore the full experience record

Showing 9 of 19 projects in Brand & Business Growth

Some founder-led work dates to 2024, before The Wade Brand Company LLC was formally established in January 2025. Dates are shown as the work occurred.

09 projects

Brand & Business Growth

Positioning, product marketing, sales systems and the business development behind the brand.

Pucker Up Lemonade bottles chilled on ice at a live activation, Dragon Fruit, Mango and Original flavors in an ice bucket with Pucker Up signage behind
Featured Project 01

Pucker Up Lemonade Co. · Client

BRAND LOVE. BIGGER OPPORTUNITY.

01, Pucker Up Lemonade Co. · Client

Strengthening the Business Behind the Brand

WBC worked across brand, sales, marketing, digital experience and operations to help Pucker Up Lemonade communicate its value more clearly, strengthen its presentation and pursue higher-value corporate, hospitality and event opportunities.

Capabilities, Brand Strategy • Marketing + Growth • Experiential • Digital • Business Development

30+

HIGH-VALUE AND VIP CONTACTS AT A FEATURED TASTE OF SOUL ACTIVATION

SEE HOW WE MOVED THE BRAND
CM Simple brand flyer, the four person CM Simple team in navy polos on bright blue, services list, contact details and the cmsimple, Your Ultimate Solution wordmark

02, CM Simple / CSUN Housing · Client / Contract Assignment

Operations First, Then Digital Growth

Two distinct phases: administrative and operational support for CM Simple's work inside the CSUN Housing Department, then website, LinkedIn, content, graphic design and marketing support for CM Simple's business.

Capabilities, Organizational Strategy • Business Development • Digital • Marketing + Growth

2 PHASES

OPERATIONS + INSTITUTIONAL SUPPORT, THEN DIGITAL + MARKETING EXPANSION

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WeJoinAndSave.com launch flyer, Discover More. Save More. Do More. Together., with the Savems mascot, membership perks and community mission

05, WeJoinAndSave.com · WBC-Led Venture

Building an Ecosystem, Not Just an App

A founder-led community-commerce platform, brand development, business model development, platform architecture, partner acquisition strategy and investor positioning built as one ecosystem.

Capabilities, Brand Strategy • Digital • Business Development

NEW

CUSTOMER EXPERIENCE BUILT

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